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while in a local walmart the other day i walked by the very visible ipod display (yes, the zune one was there around the corner and equally as impressive).  i noticed something not right in the "completely remastered" display case:

Non ipod in ipod display

see on the white disc, that is not an ipod.  i chuckled and then felt bad (only for a nano second -- pun intended).  a consumer who might not be as educated (and yes i actually did witness some people talking about 'the cube ipod nano' after looking at this display) misinterpreting this display.

ipod and apple are strong brands.  this detracts from them.  i'm pretty sure that spot is reserved for the black nano, but the mobiBLU is taking it's space right now -- in a case that is clearly ipodified.

so it seems zune isn't the only one who suffers from retail end-channel misrepresentations...



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