while leaving seattle this week and stripping down for the usual false sense of security check at the airport, i noticed a clever bit of advertising from a store that i frequent online. you see everyone is asked to put their shoes in a bin now...here's what my bin looked like:
clever. "place shoes here. buy shoes here." kudos to zappos for finding an opportunity here! they are a great store and their 'piece o' cake' return policy is exactly just that.