advertising panels need service packs

i was walking in our local mall the other day and noticed that they have completely done away with the standard poster advertising and hired a company called "eye" to install huge plasma displays and rotate advertising on them -- it is much more eye-catching (as the ads are dynamic) and much more appealing.  i walked around and saw one the other day:

looking closer here you go:

nice.  well, at least they are running windows :-)