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while leaving seattle this week and stripping down for the usual false sense of security check at the airport, i noticed a clever bit of advertising from a store that i frequent online.  you see everyone is asked to put their shoes in a bin now...here's what my bin looked like:

PIC-0007.jpg

clever.  "place shoes here.  buy shoes here."  kudos to zappos for finding an opportunity here!  they are a great store and their 'piece o' cake' return policy is exactly just that.